As I stated in an earlier posted blog, I stressed the importance of narrowing your search down in order to find a more perfect match search for you. If you really want to get advanced, you can narrow your search even more by typing synonyms and limiters within your search. When you do this, it identifies the synonyms and limiters, then narrowing your search even more. Like I mentioned earlier about picking your search engines carefully. Companies pay certain search engines for their website to advertise on. They then pay more money for a better spot within that website. Therefore, a more popular search engine will have more flow of people, therefore a better chance of finding that result. Also, a small business owner might want to keep in mind, especially if they are going to start advertising their business on the internet. The more popular website will have the most flow of people. Your company would have a better chance of getting hits and views if you pick a more common search engine. Also, pick what you would emphasize within the search, such as key words. If I doing a lawn care business in western Kentucky, I would choose one website. Let’s say I choose Google and I pay more money for the key words such as "lawn”, “mowing", and "Western Kentucky". If I pay the right amount, it would be the first advertisement that would pop up. If you searched the similar words on Yahoo, it wouldn't show the same results. Of course it's always best to advertise in both, if not as many as you can. However not everyone has a budget for that initially, that's why you should consider your search engine wisely. I use the advanced search all the time and type synonyms as well, and it does well with my results. Sometimes I use a couple, if not more search engines, I know to isolate and narrow my search options down to better identify my end result.
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